Transport Behavioural Insights Toolkit
TRANSPORTPUBLIC POLICYGOVERNMENTFEATURED
This toolkit helps transport policymakers and planners apply behavioural insights so they can promote greener, safer travel choices and improve transport outcomes.
Created by:
UK Department for Transport (Social Research & Evaluation Division), 2011.
What’s inside:
A practical step-by-step guide explaining how various factors influence travel behaviour and how to apply insights (like defaults, norms, incentives from frameworks such as MINDSPACE) in the transport context . It includes practical guidance for local authorities on designing interventions (e.g. to increase public transport use, carpooling, cycling), examples of “what works” in transport behaviour change, and references to additional research.