The Behavioural Design Toolkit is a practical library for anyone who works with human decisions and behaviour change.
It brings together toolkits, frameworks, and playbooks from across behavioural science and design in one simple, open, and searchable space.
You’ll find the methods used by governments, health teams, climate innovators, and businesses worldwide, all designed to help you turn insight into action.
Why it exists
Behavioural design shouldn’t live in academic papers or forgotten PDFs.
It should live where people can use it.
This toolkit exists to make behavioural science easier to find, easier to learn, and easier to apply. Whether you’re redesigning a policy, a service, or a product experience.
Who it’s for
Anyone who works to influence or understand human behaviour:
Policymakers
Health and sustainability teams
Product, service, and UX designers
Founders and business leaders
Students, researchers, and educators
If your work involves people (and whose doesn’t?) these toolkits are for you.
How to use it
Search by sector.
Explore the most relevant toolkits.
Apply what fits.
Share what works, so others can learn too.
Who created Behavioural Design Toolkits
Behavioural Design Toolkits is curated by Lauren Kelly. A director of behavioural strategy and design, and Behavioural Design course leader at several universities.
Lauren has led applied behavioural work across government teams, health, sustainability, and business. She's also trained a lot of the world's top design teams in behavioural design.
This site brings together the wider field, showcasing toolkits, frameworks, and methods from behavioural teams around the world, all in one accessible library.