Social Media for Behavior Change (SM4BC) Toolkit

This toolkit helps communication professionals design social media campaigns for behavior change so they can effectively promote health, safety, and social outcomes (especially in humanitarian or crisis contexts).

Created by:
Nedra Kline Weinreich in partnership with the International Federation of Red Cross and Red Crescent (2020).

What’s inside:
A step-by-step guide (available in English and Spanish) that leads users through developing a behavior change strategy on social media . It covers setting objectives and target audiences, choosing the right social platforms, crafting messages that apply behavioral science principles (e.g. social norms, prompts), and evaluating engagement. It includes planning worksheets and real case studies (e.g. using social media for disaster preparedness) to illustrate concepts.

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