Privacy Policy
Last updated: 10.10.25
We take your privacy seriously.
This policy explains what data we collect, why we collect it, and what we do (and don’t do) with it.
By using Behavioural Design Toolkits (“we”, “our”, “us”), you agree to this policy.
If you don’t agree, please don’t use the site.
2. What we collect
We collect only the information we need to run the site well and understand how it’s used.
a. Information you provide directly
Email address if you subscribe to updates, newsletters, or submit a toolkit suggestion.
Name (optional) if you include it when submitting a resource or contact form.
Messages when you contact us by email or form.
b. Information collected automatically
Like most websites, we use basic analytics to understand usage patterns.
This may include:
Pages viewed and time spent on them
Device type and browser
Approximate location (city-level only)
Referring website or source
This helps us see which parts of the site are useful and improve what we publish.
We don’t collect personally identifying information unless you choose to give it to us.
3. How we use your data
We use data to:
Send you updates if you’ve subscribed
Respond to messages or submissions
Improve the site’s content, layout, and user experience
Keep the site secure and running smoothly
We do not:
Sell your data
Rent, trade, or otherwise share your information with marketers
Profile or track you across other sites
4. Cookies and analytics
We use a minimal set of cookies.
These may include:
Analytics cookies to understand which pages are used most
Functional cookies to remember your preferences (e.g. filters, cookie banner choice)
You can block or delete cookies through your browser at any time.
The site will still work, though some settings may reset.
If we use a third-party analytics tool (such as Plausible or Google Analytics), we choose providers that respect privacy and comply with GDPR.
5. Email updates and newsletters
If you join our mailing list:
We’ll only send occasional updates about new toolkits, events, or BehaviourKit.
You can unsubscribe at any time, every email includes a simple “unsubscribe” link.
We never share or sell subscriber data.
Our mailing list is managed through Hostinger Mail, which securely stores your email and processes it under GDPR-compliant terms.
6. Storing and protecting your data
We store data securely using trusted cloud services within the UK or EEA (or other locations that meet GDPR adequacy standards).
We take reasonable steps to protect your information from loss, misuse, or unauthorised access but like any online system, we can’t guarantee absolute security.
7. How long we keep data
We only keep your data for as long as it’s needed:
Newsletter subscriptions until you unsubscribe.
Emails or submissions until we’ve handled your request or suggestion.
Analytics data anonymised and aggregated, used for site improvement only.
When we no longer need data, we delete or anonymise it.
8. Sharing information
We don’t share your data with third parties except:
Service providers who help us run the site (e.g., hosting, analytics, email delivery), under strict privacy agreements.
Legal obligations, if required by law or to protect rights, safety, or security.
9. Your rights (GDPR)
You have the right to:
Access a copy of your personal data
Correct or update it if inaccurate
Ask us to delete it
Withdraw consent (unsubscribe, opt out)
Complain to the UK Information Commissioner’s Office (ICO) if you believe your rights aren’t respected
To exercise any of these rights, email us at contact@behavioraldesigntoolkit.com
10. Children
This site is not intended for children under 16.
We don’t knowingly collect data from minors.
11. Changes to this policy
We may update this Privacy Policy from time to time.
Updates take effect when posted, and the “Last updated” date at the top shows the current version.