NUDGE Health Handbook
HEALTHPUBLIC POLICYCOMMUNICATION
This toolkit (handbook) helps health sector practitioners apply a simple NUDGE framework to improve patient behaviors and health service outcomes.
Created by:
Indlela (South Africa’s Behavioral Insights unit for health, with support from BIT (2021).
What’s inside:
An actionable guide focused on the N.U.D.G.E. principles (a South African adaptation focusing on health contexts) with step-by-step advice for designing nudges in healthcare settings. It provides ethical guidelines and examples specific to health services. For instance, increasing clinic attendance or medication adherence, and includes checklists for each stage of intervention design.
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Behavioural Design Toolkits ©2026
A curated library of behavioural science and design toolkits to help you understand and shape human decisions.
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