Early Years Toolkit
PUBLIC POLICYEDUCATIONYOUTH
This toolkit helps local authorities use behavioural insights to increase parent engagement with early-years services (such as free childcare offers) so more disadvantaged children receive support.
Created by:
Created by Nesta’s Fairer Start mission in partnership with the Behavioural Insights Team (2021).
What’s inside:
A practical toolkit (guide for local governments with behaviour-change tactics categorised by domain, including energy, food, and transportation. Showing how to use defaults, prompts, incentives, and other interventions to encourage low-carbon, healthy choices . Includes case studies from cities worldwide and a framework (“Save Nature Please”) for designing city-wide behavior programs.
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Behavioural Design Toolkits ©2026
A curated library of behavioural science and design toolkits to help you understand and shape human decisions.
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