Doblin Behavioral Design Toolkit
CUSTOMER EXPERIENCEDESIGN
This toolkit helps innovation teams apply behavioral science during product/service development so they can increase adoption of new solutions by users.
Created by:
Doblin (innovation consultancy) with academic input from Ruth Schmidt (circa 2015).
What’s inside:
An overview of seven key behavioral Factors that influence decisions (e.g. identity/kinship, cognitive biases, temporal perceptions) and 30+ associated strategies/tactics to address those factors . The toolkit’s components include Factor cards (each outlining a behavioral factor and its design implications), Strategy cards mapping evidence-based tactics to those factors, and Challenge cards or worksheets to diagnose barriers and brainstorm solutions.