“Boosting Businesses” Behavioural Insights Toolkit
BUSINESSENTREPRENEURSHIPPUBLIC POLICY
This toolkit helps IRS staff and researchers integrate behavioral insights into tax administration, so they can better serve taxpayers and improve compliance while achieving the IRS mission.
Created by:
The Behavioural Insights Team in collaboration with the UK Cabinet Office (2019).
What’s inside:
A practitioner’s guide (approx. 30 pages) using the EAST framework with business-focused examples . It covers how businesses sometimes behave in unexpected ways and presents tools and case studies for making it easier for firms to do things like adopt best practices or access government programs . Sections include understanding SME behaviors, applying EASY, Attractive, Social, Timely tactics to business policy, and resources for evaluation.