BehaviourKit: Behavioural Design Toolkit
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This online toolkit helps designers and practitioners learn and apply behaviour design, providing theory, tactics, and real-world examples so they can confidently use behaviour change principles in their projects. It covers the entire behavioural design process and a range of practical use cases.
Created by:
BehaviourStudio and Lauren Kelly (2019, updated 2023).
What’s inside:
An in-depth toolkit platform combining behavioural science theory with hands-on tools for practical application. Built and refined through real projects, it has since been taught and licensed to Manchester Metropolitan University, Hyper Island and Poli.Design Milan.
Decks for workshops that help teams understand others and design for behaviour change.
Field notes for people who need to lead or integrate behavioural approaches into projects, offering guidance drawn from real-world practice.
Workflows, templates, and facilitator guides with structured activities and ready-to-run project sheets to make behavioural design easy to embed in day-to-day work.
The platform blends behavioural science, design thinking, and ethics, providing both a theoretical foundation and the practical methods needed to apply it responsibly.