Behaviour Change Intervention Toolkit
HEALTHSOCIAL MARKETINGCOMMUNICATIONPUBLIC POLICY
This toolkit helps program managers and practitioners design, implement, and evaluate behaviour change interventions in nutrition and health, enabling them to achieve stronger health outcomes among target populations.
Created by:
Nutrition International, a global NGO funded by the Government of Canada (2019).
What’s inside:
Grounded in a social marketing approach, the toolkit offers a structured, step-by-step workbook for developing an evidence-based Behaviour Change Intervention (BCI) strategy. It is organised into four practical phases:
Situation Analysis: Assess the health or nutrition issue and define the target audience.
Formative Research: Explore audience motivations, barriers, and drivers of behaviour.
Strategy Development: Segment audiences, define positioning, and design the intervention mix.
Monitoring and Evaluation: Create a plan to measure progress and impact.
It also includes coordination guidance for pilot testing and an extensive workbook section with templates, checklists, and tools to support each phase.